POLLUTION
The project I am presenting here was created in collaboration with Voltz, an electric motorcycle brand, with the goal of raising awareness about the importance of reducing pollution generated by fossil fuel-powered vehicles. The campaign was developed for an external contest with other companies.
The campaign photos feature a black man covered in dust and smoke, simulating that he is struggling to breathe, and a woman in the same situation. The images were chosen to shock and sensitize people about the dangers of air pollution and to emphasize the importance of adopting more sustainable habits in our daily lives.
Together with Voltz, my goal in creating this campaign was to raise awareness about the need for behavior change and to encourage the adoption of cleaner and more efficient alternatives for urban mobility. With its electric motorcycles that do not emit polluting gases, Voltz offers an innovative and sustainable solution for urban mobility.
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